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The goal of packaging is to make a first, quick and lasting impression. More than most other areas of design, we are surrounded by this on a regular basis, but pay the least attention to how items are wrapped and presented. Whether it is wine, tissues, home goods or food, we rarely take a second look and appreciate the time that has gone into its initial presentation. From the logo and layout of colors and images to the placement of the nutritional information, a designer has the ability to sell the product and create a loyal customer before they even get the chance to try it out at home.

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Fri, 12/03/2010 - 09:38