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Horizontal Attention Leans Left (Jakob Nielsen's Alertbox)

People spent more than twice as much time looking at the left side of the page as they do the right:

* Left half of screen: 69% of viewing time
* Right half of screen: 30% of viewing time

The remaining 1% of viewing time was spent to the right of the initially-visible 1,024 pixels. Such information is visible only after horizontal scrolling, and the minute amount of attention it attracts confirms the guideline to avoid horizontal scrolling.

Wed, 07/04/2010 - 09:47