We began by defining the product’s brand strategy in terms of qualities such as its personality, values, mission and tone of voice. This acted as a platform for the creation of the FiggyGo name, tagline and visual elements such as the 'Las Vegas Casino' inspired logo.
Once the brand was defined both in terms of language and visuals, we created a high-impact A5 rate card that could be provided to prospective clients during the sales process.
This mobile advertising platform had a bit of an identity crisis, but we gave these funky vehicles a much clearer sense of direction.
Powell Outdoor Media hold a fleet of quirky Nissan Figaro cars that they hire by the day to advertising agencies and other organisations. The cars's head-turning qualities are a great way of drawing a crowd, but their lack of a strong brand hampered the sales process.
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